XS.com names Andreas Achniotis head of affiliates

XS.com appointed Andreas Achniotis as head of affiliates to expand its global partner network and strengthen a channel central to customer growth. The move underscores the broker’s push to scale its affiliate program as online trading competition intensifies.

Why it matters: - XS.com is leaning more heavily on affiliate partnerships to drive customer acquisition and global growth. - The appointment adds an executive focused on building a larger, more effective partner network across international markets. - A stronger affiliate program could help XS.com broaden reach while supporting longer-term, sustainable business growth.

What happened: - XS.com appointed Andreas Achniotis as head of affiliates. - The announcement was made Aug. 6, 2026. - XS.com is a global multi-asset broker and fintech provider. - The company framed the hire as part of its effort to expand its global partner network and upgrade a key customer-growth channel.

The details: - Achniotis will set and lead XS.com’s affiliate strategy. - His remit includes partner relationship management. - He will also work on optimizing customer-acquisition campaigns. - He is expected to develop new programs and approaches to increase partner engagement and improve business results. - The role will involve close coordination with sales, marketing, product development and other internal teams. - XS.com said the goal is to make the broker’s affiliate program more effective and open new growth opportunities. - Achniotis brings more than 10 years of experience in FX and online trading. - His background includes business development, trading operations, risk management and affiliate management. - He has worked on building and running affiliate and introducing broker networks. - He has also developed partner incentive programs and results-focused growth strategies. - His experience spans multiple international markets. - XS.com said the company is regulated in multiple jurisdictions and operates offices in several regions.

Between the lines: - The hire signals that XS.com sees affiliates as a strategic distribution channel, not just a support function. - The company is putting a senior operator with commercial and operational experience into a role that touches revenue growth directly. - In online trading, affiliate networks often influence scale, lead quality and market penetration, so this move suggests XS.com wants tighter control over that engine. - Wael Hammad, group chief commercial officer at XS.com, said affiliate partnerships remain one of the company’s key global growth strategies.

What's next: - Achniotis is expected to work with internal teams to refine the affiliate program and launch new partnership initiatives. - XS.com aims to deepen relationships with high-potential partners and continue expanding in global markets. - Achniotis said he looks forward to strengthening the affiliate network and building long-term value for partners and clients.

The bottom line: - XS.com is betting that a more experienced affiliate lead will help scale partner-driven growth across its global business.