Völur Vision 2.0 to debut at World Agri Tech London

Völur is launching Vision 2.0 at World Agri Tech in London on September 22 as it pushes AI planning software into meat processing. The company argues the industry’s heavy reliance on spreadsheets and human memory leaves hundreds of millions of dollars in value on the table.

Why it matters: - Meat processing plants still depend on spreadsheets and experienced planners to make key production decisions. - Völur says that gap between automated equipment and manual planning is a major source of untapped value in food production. - The company sizes the addressable value in red meat planning at billions of dollars globally, with a serviceable opportunity worth several hundred million dollars. - Völur frames Vision 2.0 as a way to help plants improve yield, reduce expedited shipments and make better decisions across every carcass, plant and day.

What happened: - Völur Vision 2.0 is launching this week at World Agri Tech in London. - Anna Turvoll, Völur CEO and chair, said the platform is meant to bring planning decisions up to the speed of modern operations. - Turvoll said the product is designed to work with planners, not replace them.

The details: - Meat processing already uses millions of dollars of automated cutting equipment, but planning often still runs through spreadsheets. - Turvoll said the industry’s expertise is real and built on years of pattern recognition, not guesswork. - Völur’s pitch is that AI can apply that expertise in real time across orders, price signals and yield outcomes instead of once per shift. - The company said the fastest-moving plants are treating planners as domain experts who train the AI. - Völur said adoption improves when planners see their own logic reflected back and improved by the system.

Between the lines: - The launch is part of a broader argument that enterprise software fails less on technology than on trust and timing. - Turvoll’s core claim is that meat processing modernization has focused on equipment first and decision-making second. - The company is positioning Vision 2.0 as an “tempo upgrade” for an industry that has long relied on human judgment. - The framing suggests Völur is selling operational change management as much as software.

What's next: - Völur will use the London launch to introduce Vision 2.0 to the agri-tech audience. - The company expects the same approach could extend beyond red meat into other proteins. - Turvoll said the bigger payoff will come as plants close the gap between manual expertise and AI-assisted planning. - More information is available in the company announcement.