Latham Hi-Tech Seeds unveils 2027 product guide as company turns 80

Latham Hi-Tech Seeds has released its 2027 Product Guide, highlighting new corn, soybean and alfalfa offerings as the Iowa seed company marks its 80th anniversary. The rollout underscores the company’s push to give farmers more genetics, trait options and locally tested products across the Upper Midwest.

Why it matters: - Latham Hi-Tech Seeds is using its 80th anniversary to spotlight a broader 2027 lineup for corn, soybeans and alfalfa. - The new guide is aimed at farmers looking for products matched to specific acres, maturities and management practices. - The release signals how regional seed companies are competing on product choice, local testing and farm-level support.

What happened: - Latham Hi-Tech Seeds released its 2027 Product Guide as the company begins celebrating 80 years in business. - The company is based in Iowa and serves farmers across the Upper Midwest. - The guide features a diversified portfolio of corn, soybean and alfalfa products. - John Latham said the 2027 lineup is the strongest portfolio the company has ever offered.

The details: - The 2027 lineup includes new K-Class soybean products with strong yield potential and defensive characteristics. - The corn portfolio has been expanded with multiple genetic backgrounds, trait technologies and conventional options. - Corn products in the guide range from early to full-season maturities for farms across Latham Country. - The alfalfa offerings are described as industry-leading genetics for today’s livestock producers. - Products are evaluated through replicated Elite Trials, farmer-planted Showcase Plots and Training in Excellence, or T.I.E., plots across the region. - Farmer and dealer feedback also helps shape product selection and placement recommendations. - Latham said farmers should have choices and need products, information and support to make decisions that fit their farms. - The 2027 Product Guide also ties the company’s farmer-focused roots to America’s 250th anniversary. - Latham Seeds says it has delivered field-tested corn, soybean and alfalfa products since 1947. - The company says it combines localized research, personal service and support for rural communities to help farmers maximize yield potential. - The release includes a link to view the complete 2027 Latham Hi-Tech Seeds Product Guide and directs readers to learn more at lathamseeds.com.

Between the lines: - The anniversary messaging gives Latham a chance to frame product updates as part of a longer-term brand story, not just a catalog refresh. - Emphasis on replicated trials and farmer feedback suggests the company is leaning on local proof points as a competitive advantage. - Broad maturity ranges and multiple technology options point to an effort to cover more farm needs in a single product cycle.

What's next: - Farmers can use the 2027 guide to compare options ahead of planting decisions. - Latham is likely to keep using field trials and dealer input to guide future product placement and recommendations. - The company will continue its 80th-anniversary celebration while promoting its 2027 portfolio.

The bottom line: - Latham Hi-Tech Seeds is pairing a milestone anniversary with a wider 2027 product lineup designed to give farmers more choices and more locally tested options.