CompareNetworks adds former Informa TechTarget president Rebecca Kitchens to board

CompareNetworks has named B2B media veteran Rebecca Kitchens to its Board of Directors as the company adapts to AI-driven changes in how engineers, scientists and buyers find products and suppliers. The appointment brings TechTarget operating experience and AI-focused industry insight to CompareNetworks' growth strategy.

Why it matters: - CompareNetworks is betting that AI will change how B2B buyers discover and evaluate products, especially in technical markets. - Rebecca Kitchens brings media, data and audience-development experience that could help CompareNetworks sharpen its brands, content and demand programs. - The move signals a push to stay relevant as trusted sources become more important in AI-assisted research.

What happened: - CompareNetworks appointed Rebecca Kitchens to its Board of Directors on October 8, 2026. - Kitchens is a former president of Informa TechTarget and a longtime B2B media executive. - CompareNetworks serves the life sciences, laboratory, pharmaceutical manufacturing, engineering, industrial and energy markets.

The details: - Kitchens spent more than 20 years in B2B media and data businesses. - She joined TechTarget in 2002 and was named president in 2022. - In that role, Kitchens oversaw market strategy, editorial, audience engagement, product development and customer enablement across TechTarget's media and intelligence properties. - Kitchens also served as executive sponsor for major customers and built a reputation in B2B go-to-market strategy. - In 2025, Kitchens helped lead the integration that created Informa TechTarget, a B2B growth accelerator for the technology industry. - Kitchens is now focused on independent research and thought leadership on how AI is reshaping the B2B buying process. - CompareNetworks said Kitchens will help adapt its brands, audience products and demand programs to the AI shift. - CompareNetworks' portfolio includes GlobalSpec, Datasheets360, Biocompare, Labcompare, American Pharmaceutical Review, Hydrocarbon Processing and World Oil. - The company says its model connects buyers and suppliers across its target markets. - More information is available at CompareNetworks.

Between the lines: - The board appointment pairs a legacy B2B media operator with a company that depends on authoritative content and buyer intent data. - Kitchens' experience sits at the intersection of commercial media, editorial trust and AI-driven discovery, which is where competition is shifting. - CompareNetworks appears to be using the hire to strengthen its position as AI tools increasingly surface trusted sources instead of broad search results.

What's next: - CompareNetworks will likely use Kitchens' background to refine how its brands are packaged and monetized. - The company is expected to continue building products that serve both buyers looking for reliable answers and vendors looking for precise audience access. - Kitchens' board role may also influence how CompareNetworks responds to ongoing changes in AI-powered research and sourcing.

The bottom line: - CompareNetworks is adding a veteran B2B media operator as it prepares for a buying process increasingly shaped by AI.