LEPAS to debut new concept car at Global Elegance Night in Wuhu
LEPAS will launch its first Global Elegant Lifestyle Week from Oct. 18-24 during Chery’s 2026 International User Summit in Wuhu, China. The centerpiece event, Global Elegance Night on Oct. 22, will feature the world premiere of a new LEPAS concept car and other smart technology demonstrations as the brand pushes a user-led lifestyle strategy.
Why it matters: - LEPAS is using the event to position elegance as a shared lifestyle concept, not just a brand message. - The company is also signaling a shift toward deeper user participation, with attendees helping shape the brand’s long-term direction. - The launch comes as automakers look for new ways to build community, loyalty and cultural relevance beyond one-time product reveals.
What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24 during the 2026 Chery International User Summit. - The featured event, LEPAS Global Elegance Night, begins Oct. 22 in Roland Town, Wuhu, China. - Users, partners and Global Elegant Lifestyle Partners from around the world will attend. - The event is framed around the motto “TOGETHER IN ELEGANCE.”
The details: - The experience in Roland Town centers on three themes: design elegance, technology elegance and life elegance. - Visitors will encounter cultural settings from different regions and a program built around aesthetics, music, scent and conversation. - Guests will also have opportunities to dance and interact in a relaxed setting with like-minded attendees. - A new LEPAS concept car will make its world premiere at the event. - AiMOGA robots and other Chery Auto smart technology solutions will also be on display. - LEPAS describes Global Elegant Lifestyle Partners as collaborators who help interpret and live out the brand’s idea of elegance. - The company says the group’s stories and perspectives will feed into the brand’s ongoing development.
Between the lines: - The event is designed to turn attendees from guests into co-creators, giving the brand a broader cultural base. - LEPAS is trying to make elegance feel locally adaptable while still presenting it as a global concept. - The format suggests the brand wants to gather feedback, build identity and create community in one setting rather than separating those goals. - The company also frames the event as a model for long-term value creation in the auto industry, not just a showcase.
What's next: - LEPAS says more event details and highlight moments will be released in the coming days. - The company expects the gathering to bring new input from users into future brand development. - LEPAS is presenting the night as the start of an ongoing global conversation about what elegance means across cultures.
The bottom line: - LEPAS is betting that a lifestyle event built around culture, technology and user dialogue can make the brand feel more personal, global and future-facing.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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