LEPAS sets global elegance week ahead of Wuhu showcase

LEPAS will host its first Global Elegant Lifestyle Week from Oct. 18 to 24 during the Chery International User Summit 2026 in Wuhu, China. The week culminates Oct. 22 with LEPAS Global Elegance Night, where users, partners and lifestyle collaborators will preview a new concept car and Chery’s smart technologies.

Why it matters: - LEPAS is using the event to turn elegance from a brand message into a shared lifestyle concept built with users. - The company is positioning the gathering as a global user-engagement model for the auto industry, with a focus on long-term co-creation rather than one-off events. - The program combines design, technology and cultural exchange, which may help LEPAS build a more emotional connection with international customers.

What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18 to 24 during the Chery International User Summit 2026 in Wuhu, China. - The main event, LEPAS Global Elegance Night, begins Oct. 22 in Roland Town in Wuhu. - Users, partners and Global Elegant Lifestyle Partners from around the world are expected to attend. - The week carries the theme “TOGETHER IN ELEGANCE.”

The details: - LEPAS will stage the event around three themes: design elegance, technology elegance and life elegance. - Visitors will move through an immersive setting with regional cultural elements, music and scents designed to spark conversation about elegance across borders. - Guests will be able to wear masks, dance and socialize in a relaxed setting with like-minded attendees. - A new LEPAS concept car will make its world premiere at the event. - AiMOGA robots and other Chery Auto intelligent technologies will also be on display. - LEPAS says Global Elegant Lifestyle Partners help interpret elegance through authentic stories and cross-cultural perspectives. - The company says the program brings together users from different countries, cultures, ages and beliefs around a shared interest in elegant living.

Between the lines: - LEPAS is framing users as co-creators, not just attendees, which signals a shift toward deeper community-building. - The brand is also trying to translate a broad, subjective idea like elegance into something tangible through design, storytelling and product reveals. - The event suggests Chery and LEPAS want to link lifestyle branding with smart-car technology to differentiate in a crowded auto market.

What's next: - LEPAS says more details on the event and its highlights will be released in the coming days. - The company wants the gathering to be a starting point for continued user feedback and brand development. - LEPAS is aiming to use the event as a foundation for a sustainable, mutually beneficial user ecosystem.

The bottom line: - LEPAS is betting that global cultural exchange and user co-creation can make elegance a product strategy, not just a marketing slogan.