LEPAS plans global elegance event in Wuhu on Oct. 22

LEPAS will stage its first Global Elegant Lifestyle Week from Oct. 18-24 in Wuhu, China, with Global Elegance Night set for Oct. 22. The event is designed to bring users, partners and brand collaborators together around design, technology and cross-cultural ideas about elegant mobility.

Why it matters: - LEPAS is using the event to turn “elegance” into a shared lifestyle concept, not just a marketing message. - The gathering also signals a shift toward user co-creation, with the brand positioning customers and partners as active contributors to its development.

What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24 under the theme “TOGETHER IN ELEGANCE” during the Chery International User Summit 2026. - LEPAS Global Elegance Night begins Oct. 22 in Roland Town in Wuhu, China. - Users, partners and Global Elegant Lifestyle Partners from around the world are expected to attend. - LEPAS will debut a new concept vehicle at the event. - AiMOGA robots and other intelligent technologies from Chery Auto will also be showcased.

The details: - LEPAS is building the experience around three themes: “design elegance,” “technology elegance” and “life elegance.” - Guests will move through cultural settings inspired by different regions. - The program will mix everyday aesthetics, city storytelling, music and fragrance. - Attendees will also be able to wear masks, dance and speak with like-minded guests in a relaxed setting. - Global Elegant Lifestyle Partners are described as people who interpret elegance together with LEPAS. - Their stories and cross-cultural perspectives are intended to add new ideas and values to the brand.

Between the lines: - LEPAS is framing the event as a global dialogue rather than a standard brand launch. - The company is trying to position users as “co-creators,” not passive attendees. - The event language suggests LEPAS wants to link brand identity with cultural exchange and a broader lifestyle community. - The brand is also signaling that user engagement should be ongoing, not limited to one-off events.

What's next: - LEPAS said more information about the event and its highlights will be released in the coming days. - The company is aiming to make the evening a new starting point for incorporating user voices into future brand development. - The event will serve as a test case for the brand’s broader approach to long-term user co-creation.

The bottom line: - LEPAS is betting that elegance, when shaped with global users and partners, can become both a brand identity and a community experience.